Dynamic Wine Labels

A few months ago we were involved in an interesting project with the good guys at Catavino that basically consisted of launching a wine with a QRCode on the label. The idea was that people would be able to know more information about the wine when they read the QRCode on the label.

We were very excited about this experiment so we decided to generate a QRCode to every wine we have on our database. Together with the mobile version of adegga we could now offer a way for anyone to access information about a specific wine just by reading a simple code with their mobile phone, anywhere.

The idea is simple
Imagine you are in a restaurant or in a wine shop and would like to know more information about a wine. If a wine uses a QRCode you’ll be able to use your mobile phone to access information about that wine on adegga (ratings, notes, prices). If you have a camera enabled mobile phone you’ll just need to install a small application that lets you read these codes.

Here’s a video demonstration of how it works:

Dynamic Wine Labels from andrerib on Vimeo.

This in fact creates a dynamic version of the old wine labels with a lot more information. For that reason we’re calling this technology the new Dynamic Wine Labels.

To make this work we’ve connected three things together: the AVIN our ISBN-like unique wine identifier, the mobile version of adegga and the QRCodes technology.

These new Dynamic Wine Labels have raised interest from some wineries. Cortes de Cima was the first winery to meet with us to talk on how they could add these codes to their wine labels. Recently Quevedo started designing their new labels which now include this technology (photos and posts about this soon).

I’m a winery, how can I use this? The wine codes are public and visible throughout adegga. If you want to add them to your labels, please go ahead. It’s free. If you want to manage the information that you see on adegga and on the mobile page you access with the code make sure you check our producer accounts. In any case if you just have interest contact us and let us what you think.

Published on December 7, 2008 in Tech

12 Comments »

Dynamic Wine Labels : blog.delaranja.com On December 7, 2008

[...] to know more information about a wine you’re thinking of buying. If that wine uses the new Dynamic Wine Labels you’ll be able to use your mobile phone to instantly access lots of useful information about that [...]
Tiago Henriques On December 7, 2008

Great job guys!
Keep your good work and good luck.

Tiago H
Emilio Saez van Eerd On December 8, 2008

Exciting times! Let’s see if we can make such a label as well for our new labels of the young wines.
Justin Roberts On December 8, 2008

André. Thanks for putting that up!
Using QR Code to Market Quevedo Wines On January 6, 2009

[...] Response, which permits the user to obtain the data at high speed with a scanner. Catavino and Adegga had recently written a couple of articles about the applications of QR-Codes for the wine [...]
Shawn Lorbecki On February 2, 2009

This is Shawn with qrcodelabels.com.

We produce vibrant, high resolution labels that include qr code labels.

Our printing process enables us to eliminate all plates, tooling and setup costs. You’re also able to as many colors, images, and text to your labels for no additional cost.

Thank you, Shawn
414.915.9860
262.754.4787
New Berlin WI - USA
What is the AVIN? » AVIN - An ISBN for Wines On March 16, 2009

[...] producers are already including the AVIN in their labels together with the QRCodes (in what we call Dynamic Wine Labels. Here’s a video demonstrating how it works:Dynamic Wine Labels from andrerib on [...]
Dynamic Wine Labels on the Google Phone | blog.delaranja.com On March 30, 2009

[...] weekend at the Barcamp Portugal I showed for the first time the new Cortes de Cima Dynamic Wine Labels to the [...]
Dynamic Wine Labels on the Google Phone | Blog - Adegga.com On March 30, 2009

[...] Dynamic Wine Labels are wine labels include a QRCode and an AVIN. Reading the code or searching google for the AVIN you can easily reach the wine page on adegga and find wine reviews, prices and more information. [...]
Urls for things : Dynamic wine labels | GENOMICON On April 5, 2009

[...] from [...]
.log : послевкусие On April 9, 2009

[...] винные ряды дома. впрочем, не только взглядом, оказывается: Imagine you are in a restaurant or in a wine shop and would like to know more information about a [...]
divino » Blog Archive » Etichette del vino dinamiche con il QRCode On April 29, 2009

[...] con il tuo telefonino potresti ottenere diverse informazioni utili. Un esempio così arriva da Adegga, uno dei social network sul vino più diffusi in lingua inglese. Con il tuo telefonino, che deve [...]